The power of social media is incredible. But it’s also complex. We understand you’re busy running a business and as a result, your social media may have taken a backseat. We can fix this. Our main goal is to help align your online brand with your vision.
Social media is not a set-it-and-forget-it task. It is ever evolving and you need to stay two steps ahead at all times or risk being left behind. When you work with The Social Room, you won’t just have access to your own in-house social media manager. You’ll also leverage the expertise of a larger team of marketing professionals, graphic designers, and content creators. Together, we pool our knowledge to help you get the very best out of your social media marketing.
Unlike other agencies, we don’t work on commission or sales incentives, and confusing contracts are nowhere to be seen. We operate under a simple, fixed-fee model for a reason: our goal is to help your business succeed by harnessing the power of social media.
Your social media manager will get to know your customers, employees, challenges, opportunities, and the unique DNA that makes your business unique. Working inside your business will cut through the communication fluff that plagues businesses liaising with external agencies — if you have any questions, last-minute amendments or requests, your social media manager is only a few feet away.
We know social media is more than just a photo on a platform. It’s the perfect blend of strategy, content, imagery, and analytics — and it’s wholly dependent on your business and sales strategies. Your social media manager will work with relevant stakeholders to identify your target markets, business objectives, performance benchmarks and monetary goals, and then recommend social tactics to best achieve them.
To step inside The Social Room, there’s one thing you need to love: the ever-changing world of social media and digital marketing. While your social media manager is a full bottle on the ins and outs of social marketing, they have a trusting, wider team of specialists behind them to help when needed. All of our social media managers also meet regularly to bounce ideas around and confidentially discuss any roadblocks their clients are facing. This provides a rare opportunity for some of Perth’s most experienced social brains to help your business.
If no one knows your business exists, how will they become your customers? High consumption rates mean social media platforms like Facebook and Instagram house a wide range of prospects who might just become repeat customers — but it’s not as easy as just uploading a pretty photo and whipping up a few hashtags. With millions of other businesses trying to promote their brands via social media, consumers can get tired of the noise. That’s where engaging and meaningful content comes in. And it’s what The Social Room specialises in.
Think of your social media profile as your shopfront: Would a customer rather walk into a clean store with a beautifully designed sign and fabulous window display, or an empty, dirty shop with the door hanging off its hinges? First impressions count, so a robust and informative profile with engaging posts is make-or-break when it comes to attracting new customers and solidifying your status as a trustworthy, successful, and knowledgeable business. The Social Room will lay these profile foundations down and maintain them to ensure they’re relevant and up-to-date.
At their core, social media platforms like Facebook and Twitter are there to facilitate interactions between people and help them build relationships with each other. These same principles apply to businesses, and you can also encourage customer loyalty and humanise your brand. Customers love authenticity, and authenticity builds trust. Trust breeds retention and loyalty, which means repeat business. Depending on the type of engagement you want to generate, The Social Room will recommend the best strategy.
Lead generation is a critical aspect of social media — so much so that most social platforms feature advertising formats with the sole purpose to collect leads. With just a few clicks, you can capture an engaged prospect’s contact information and encourage their journey down the sales funnel. Whether it’s picking up the phone or adding them to an automated workflow, The Social Room will ascertain the best lead generation tactics to suit your sales process.
Why social media is
good business
Statistics show there are now more than 4.2 billion active social media users across the globe. Thanks to the World Wide Web and the likes of Facebook, Instagram, and Twitter, you can quickly, cheaply, and effectively reach almost half of the world’s population — that’s a lot of new customers!